Did you know that you share something in common with…
And no, it’s not that you use all of them in some capacity to distract yourself from writing.
Although, I could use a hit of caffeine right now…
The point is this: you, Apple, Netflix, and Starbucks are all brands.
If you want your writing out there in the world, then you are a brand. And I know that can feel a little icky. You’re a living, breathing human being; how can you be compared to a corporate brand?
Your writing is part of an online presence.
Everything you write online is a part of your personal brand.
Now we just need to find out how to make that brand successful while making it entirely your own.
What is a Personal Brand for an Author?
So…your brand is all about you, right?
The most important lesson of creating an online platform is that it ISN’T all about you.
It’s your writing, your personality, your profile picture, but it’s actually not about you at all.
Your personal brand is all about what value you bring to your potential readers. It’s all about them.
Whether it’s your blog posts, short stories, or steampunk dark romantic comedy novel, your writing is about your reader. It educates, improves, and entertains them. It’s about making your readers better versions of themselves when they’re done.
If your readers see value in your writing, they start to follow you and become your fans.
And you need fans because it helps you make this writing thing a career.
Ooo, now we’re talkin’.
The Writer’s Personal Brand Template
Ok, so you’re a brand, now what?
You need to find a way to get that brand out there to these potential fans we keep talking about.
And I have just the thing to help you get started.
Here’s a template of the different parts that go into your brand marketing strategy. They will help you build a brand that focuses on the needs of your reader. That way, you can give them the highest quality content possible.
Define Your Writing Goal
What do you want?
For real…what do you want from your writing?
Is it an audience for your website? Getting a poem published? Writing a bestselling book?
(This part gets to be all about you.)
When defining your goal, consider these two things:
You may know what you want, but why do you want it?
Being able to stay focused on the deep roots of your “why” can help you get past the days where you just don’t feel like writing.
How long is your goal going to take?
The key is being realistic because if you don’t have a real understanding of how long it takes to complete your goal, you might end up disappointing yourself needlessly and risk giving up.
Know Your Audience
Who is going to care about the brand your writing is building?
If you write science fiction, the platform you build around that will look a lot different than the one built around a Haiku blog:
You already know
Isn’t something new. Don’t give
sci-fi fans haiku 🙂
Most importantly, what problem does your writing solve for them?
Remember, and I know I’m saying this so much it’s getting a little depressing, it’s not about you. Your audience needs to see value in it for themselves.
So finding what they are struggling with is a great way to start. Then you communicate clearly to them how to solve that problem.
Need an example? Look no further than this article.
You want to try and set up your author brand. The problem is you don’t know how to do that. This article communicates a strategy to help you get started.
Discover Your USP
Uh…your what now?
USP stands for unique selling proposition.
This is the thing you offer to your audience that is uniquely you. It’s what gives your brand the life of a living breathing human being behind it while separating yourself from other writers out there.
McDonald’s sells quick and affordable burger meals at convenient locations.
If they decided to open up a gourmet sushi bar at every location, it wouldn’t fit their USP.
You do something that makes you different from everyone else, and that’s what you need to discover. It helps to know the audience you want to go for based on the goal you have for your writing.
The more you know exactly what and who you want flocking to your writing, the more you can hone your USP.
Are you more credible than the other brands going for the same goals?
Do you focus on a niche that has very little exposure?
Maybe you use humor to get your point across in your blog about Antidisestablishmentarianism in 19th century England…
Whatever makes you different.
How to Execute Your Author Brand Strategy
You know your goals, your audience, and what makes you different—time to get yourself out there.
Should you write on a blog, Medium, submit to literary magazines, or focus on a social media following?
The internet is a vast place, it can be daunting finding the right corner of it for your brand. So here’s something to get you started.
1. Where is your audience?
Find out where your audience gathers, whether it’s Twitter, LinkedIn, Reddit, wherever.
That’s where you should focus on sharing your content.
Take this one step at a time. Focus on one place before bringing more outlets into your strategy.
2. How should you communicate?
Is it blog posts, videos, or a podcast? What does your audience like the most?
Since it’s your writing, that probably will be a personal blog. But does your goal involve your fictional stories or your non-fiction articles? The answer will determine the kind of blog you create.
There’s no right or wrong answer; it’s about what you want and what problem you solve for your audience.
3. Be consistent
You can’t form a real relationship with your audience without regularly giving them fresh content.
Starting from scratch can be discouraging because your audience won’t be very responsive at first. The more you give the quality, the more they will pay attention.
If you break that chain for too long and too often, you will find it difficult getting any loyal fans.
With this guide, you can get your brand out into the world.
And your unique brand separates you from everyone else who is trying to write out in the sea of the internet.
Your future fans are waiting for your writing. If you follow this template, you will give them quality content that influences their lives.
And they will follow you for it.
Now that you see your author brand as a business, you may have more questions. We have you covered. Find out more about what you’re missing from your online brand by taking this FREE quiz that can help you evaluate your author platform even further.